Friday, November 19, 2010

Apple is big into teasers, big letdowns

Apple is big into teasers, and, to be honest, big letdowns.

The big banner on Apple's website claiming an unforgettable announcement about iTunes turned out to be nothing more than The Beatles finding their way into the iTunes Store.

Big whoop.

Although, it is great that when you now type in 'Beatles' in the iTunes Store, you actually get a result. And, while we love the music, the condescending minds hording the licensing that decided that The Beatles were too precious to be degraded by digital distribution -- have been silenced.

But I, as probably most other Beatles fans, already own all the albums, and had went about that horrible degrading process of ripping them into my iTunes library. To me and many others, no one really cared that the Beatles weren't in iTunes -- there are ways around that. But to Apple, it seems that the entire world had not one song to listen to if they didn't sell it.

After raising hoopla on their website with a teaser that said, "Tomorrow is just another day. You'll never forget," the tech blogs went crazy with rumors and possible announcements they would have made in regards to iTunes.

An apparently unforgettable iTunes annoucement

If you were like me, you were hoping for the overdue iTunes functionality to stream content from anywhere to your other iDevices. But it wouldn't have made sense for Apple to suddenly announce something that big a deal, seeing as how at neither of two very recent keynotes had Steve Jobs made even a nod to that possibility.

So, I'd say it was a moderate let down -- at least for the little hopeful minds like myself giddy over new Apple goodies.

Again, I'm glad The Beatles are now in iTunes, if only for the quelling of ridiculous notions from those behind the licensing that said "no" to digital. But geez, Apple, you guys are killing me.

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