For a while now, folks in the Mac community have been upset about all the attention and focus on iOS, as Apple seemed to neglect their firstborn, the Mac, for the past year. But it made sense, however, because iOS devices now make up the largest portion of Apple's revenue. Either way, being a Mac evangelist -- it was my first love -- its great to finally hear something out of Cupertino, that they haven't forgotten us.
Apple event is scheduled for Oct. 20, and the tagline reads, "Back to the Mac." A graphic promoting the event depicts a 3D Apple logo with tiny sliver of a lion on the back of the Apple. So, I surmise they will be discussing the next version of the Mac OS operating system, 10.7.
The current Macintosh operating system, called Mac OS X 10.6 Snow Leopard, was released Sept. 2009. And Apple generally releases a new version of the OS at least every other year. I would guess the event might make some announcements about their Mac business, provide some updates and details on the sales and landscape of the desktop operating system, describe some new features planned on in the next release, and if we're lucky, might even announce a few hardware updates.
As it stands in the current lineup, the Mac most neglected would be the MacBook Air. Never considered a supreme player among laptop elites, its price tag and lack of features make it, while an extraordinary design, not fit for most of the laptop-toting market. However, those that find a place for the MacBook Air in their lives, say like a college student or traveling businessman, generally love the device for the sleekness, slimness, and the ability to carry around the capabilities of Mac OS X in such a tiny package.
As far as other updates, I'm really hoping on the announcement of a new version of iLife, which now that I think about it, must come along with some type of hardware announcements, seeing as how iLife is considered a free software for new Macs (that makes sense, right?). Of course you can purchase iLife as a standalone product for older machines, but that doesn't seem like Apple's style to make newer software not also available with newer hardware. Or maybe I'm just crazy...
Some people have pondered on the possibility of seeing some iPhone stuff, like even the notion that we might hear something about a Verizon iPhone. But usually, when Apple and Steve Jobs say their keynotes will cover a specific topic, they rarely go off course, declining to mention really anything else in their product lineup. Look at the past couple of keynotes: iPad was all about iPad and nothing else, iPhone 4 was all about iPhone 4 and nothing else new, and the September keynote was, as usual, all about iPods and Apple TV, and nothing else. So, Macs will prevail at this upcoming event, I believe, as it should, given the fact that other than quietly updating their Macintosh products, we haven't heard much out of Cupertino about their plans for Mac.
What features will the new OS contain? There's not much a Mac user can complain about, at least nothing I can think of off hand. I only see good things coming, so keep your eyes and ears open for whats next...
It's like my Mac is a baby, and Apple is the school system, and all I want is to send my Mac off to school so it can grow up big and strong and learn a whole bunch of new tricks. Come on, OS X Lion!